We recently relaunched the website of seminal punk photographer Edward Colver after migrating the old, static edwardcolver.com into WordPress. Velocity7 developed a custom theme for the project, geared to precisely match the look and feel of the old site.


While the appearance remains nearly the same as the original, the transition increased the end-user functionality of the site by leaps and bounds. For example, we customized some WordPress plugins to allow Edward’s merchandise manager to easily add new shirts to their web store. V7 also streamlined their e-commerce engine, which had previously routed potential buyers through multiple third-party sites in search of their coveted shirts.