FOR IMMEDIATE RELEASE
Contact: Robert Trent, Director
pr@velocity7.com
Phone: 530.470.9292

Velocity7 Wins Gold Addy Award for Public Service
Nevada City, CA – Nevada City’s premier marketing communications agency has been awarded a Gold ADDY Award by the Sacramento Ad Club. This success at the local level advances Velocity7’s entry into a regional-level competition, and, with success there, to the national level. The ADDY Awards is the world’s largest advertising competition, and is the only creative awards program administered by the advertising industry for the industry.

Velocity7 took home Gold honors for Public Service Campaign in a Single Medium for creating sevenforthesierra.com, an educational website on seven issues and ideas critical to the future of the Sierra Nevada. The website attracted visitors with a seven-month PR campaign highlighting a new concept each month. Visitors were presented with an engaging introduction to the issue, and directed on to further information and resources to take action on the issues that inspired them.

The Seven for the Sierra campaign was inspired by regional efforts to increase the sustainability of Sierra communities. Velocity7 used the campaign to introduce the web-browsing public to leading organizations and individuals working on behalf of the Sierra. Issue pages directed the user to organizations like the Sierra Business Council or South Yuba River Citizens League for further information. Illustrations from renowned field guide author, illustrator, and environmental educator John Muir Laws enlivened every entry.

About Velocity7
Velocity7 provides integrated marketing solutions. Services include marketing communications, web, branding, print, public relations, advertising and media planning. 530.470.9292 www.velocity7.com #####

Over the past few years, Velocity7 has been shifting our focus from traditional – yet cool – corporate and small business clients to government, green private businesses and non-profits focused on saving the environment and improving our communities’ health.

I’m pleased to say that we are successfully achieving our goals.  Sure we still have great traditional clients such as Airstream, Gold Country Lenders, and Lollishops.  We love supporting and learning from them.  We have also added clients such as the Sierra Nevada Conservancy, The Sierra Fund, Sierra Business Council, Coastwalks, and the Consortium for Ocean Leadership.  We are covering the Sierra and oceans at the same time.  How’s that for balance?

We are finding out that there are many small 501(c)(3) organizations out there that could really use our help.  We can see and feel their pain.  Small groups that are sharply focused on a single cause or issue use their great skill and dedication achieve amazing things.  Sometimes, however, this skill and dedication leaves little time for other aspects of running their organization.  Public Relations and Business Communications are often the first areas to get the axe.

Public Relations is often considered an unaffordable luxury.  In our opinion 501(c)(3)’s need PR.  Sure their work is what’s most important.  But if people outside their tight circle don’t know about their projects, then they are missing the opportunity to build critical mass needed to take their work to the next level.  Maybe their is a local funder out there that shares the same passion.  Maybe there is a national publication that will touch someone from another organization that could become the perfect partner.  Maybe a small article in the newspaper will turn out the 10 extra volunteers needed to restore that meadow.

The possibilities are endless.  But if no one knows, no one will show up with their ideas, time, money, connections, and positive energy.

So if any of this strikes a chord with you and you would like to learn more about Velocity7’s Easy Retainer Program, please visit our Easy Retainer page to download our Ten Tips for Nonprofits or call us at 530-470-9292.

Local programmer/poet Bill Lee has honored Velocity7 with a poetic commentary to our company namesake–Thanks Bill! (Bet you’re pretty snappy with those PHP codes as well as words….)

value of neutral ph
number of stellar objects in the solar system (visible to the naked eye)
number of daughter of Atlas in the Pleiades (seven sisters)
ascii bell character
layers in the OSI model
number of logic gates (not, and, or, nand, xor, nor, xnor)
recycling number for polycarbonate
seven hills of rome
seven liberal arts
seven sages

i have more…

Bill Lee